About
Everyone builds for more leads. Almost nobody builds for the moment a lead answers. SalesLobe does one thing: it makes sure that answer turns into a meeting.
Paul Den Hartogh
Founder, SalesLobe
I've worked in pretty much every corner of sales. Selling phones in a shop, cold calling, and then years of enterprise B2B software sales at OnGuard, where a single conversation could be worth more than a month of activity.
After that I started running outbound for agencies and SaaS companies through my own company, Den Hartogh Solutions. The campaigns worked. What kept going wrong was everything after the reply. A pricing question answered the next afternoon. "Send me some times" answered with "when suits you?". "Call me in March" never called in March. And the clients who wanted to answer their own leads often did it late, or in a way that lost the deal.
Every outbound tool optimises sending. The reply, the moment a prospect actually raises their hand, gets a shared inbox and good intentions. That's the gap SalesLobe fills.
So SalesLobe reads every reply, answers in the client's voice by the agency's playbook, puts the booking link in, follows up on the right day, and only sends on its own once it has proven it can. Same leads. More revenue.
Paul
“AI can write the reply. It can't stand behind it. I built SalesLobe so someone is always accountable for it.”
Mission
Replies are where deals are actually won, and where most tools stop caring. Everyone builds for more leads; almost no one builds for what happens when they answer.
Our mission is to turn the replies an agency already gets into meetings for its clients: every answer fast, in the client's own voice, by the agency's playbook, and under the agency's control.
Vision
AI agents will write more and more of business communication. The question is whether anyone stays in the loop. We believe a person should always be able to see, steer and stop what goes out in a company's name, and that AI should earn its autonomy instead of being handed it.
If everyone lets AI speak unsupervised, every company ends up sounding like the same AI. Your client's voice is their identity. We're building the layer that protects it, and proves what the replies were worth.
Where this is heading
Corty reads every Smartlead and Instantly reply, drafts in the client's voice, adds the booking link and follows up on the right day. Live.
Knowing which replies turned into booked and held meetings, so the agency sees what worked. On the roadmap.
From reply to meeting to deal value, per client, so renewals are a conversation about results. On the roadmap.
See the full roadmap and what already shipped in the changelog.
How we work
Sign up, connect Smartlead or Instantly, and Corty is working on your replies the same day. No sales call needed.
We say what the product does and what it doesn't. Our security page lists the certifications we don't hold yet.
Reply to any email we send you and you'll hear back from someone who builds the product.
We ship fast and show it: a public changelog, a public roadmap and a live status page.
Workspace data is stored in the EU, and our AI provider doesn't train on it. Every send has a Decision Trail.
Corty starts by suggesting. It only sends on its own per client once its drafts prove themselves, and it steps back down when they don't.
See how it works, the client portal and Instantly and Smartlead integrations.
SalesLobe is a product of Den Hartogh Solutions · KVK 93891237 · The Netherlands
Connect Smartlead or Instantly and see which replies Corty turns into meetings this week.
14-day free trial · 150 Neural Credits · 1 client, up to 2 campaigns · no credit card
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