Outbound Campaigns

How reply classification works (HOT, WARM, COLD...)

Corty classifies every campaign reply with a label and a confidence score. Here's what each label means and how the system decides.

Every incoming campaign reply gets classified automatically:

Incoming reply
    |
    |-- Out-of-office pattern check (no AI needed) --> OOO
    |
    |-- Hard-no pattern check ("unsubscribe",
    |   "stop emailing") --------------------------> NOT_INTERESTED
    |
    +-- AI classification --------------------------> HOT / WARM / COLD
                                                      / NOT_INTERESTED / SPAM
LabelMeaningExample
HOTDirect intent to meet or buy”Can we schedule a call this week?”
WARMInterested, wants more info”Send me some case studies”
COLDNot now, but door open”Not right now, maybe later”
NOT_INTERESTEDExplicit no”Not interested” / “Remove me”
OOOOut-of-office auto-reply”I’m on vacation until…”
SPAMIrrelevant / promotional-

Every classification comes with a confidence score:

  • 0.95-1.00: crystal clear
  • 0.80-0.94: clear with minor doubt
  • 0.60-0.79: ambiguous, judgment call
  • below 0.60: very unclear - worth a human look

Corty learns from your corrections. When you reclassify a reply, that correction is stored in your organization’s classification log. Future classifications check the log first - so Corty gets more accurate for your market every week. Subtle language distinctions (like Dutch “op dit moment geen interesse” = COLD vs. “geen interesse” = NOT_INTERESTED) are handled explicitly.